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Eden Motor Group Privacy Notice & Cookie Policy
Last updated 30.11.2024
Eden Motor Group is committed to ensuring your privacy is protected and your data is held safely, securely, and only accessed with your consent. This policy sets out how we protect and use your personal information.
About us
We are Eden Motor Group (Eden Motor Retail Ltd / Eden Automotive Ltd, registered office 38-40 Portman Road, Reading, United Kingdom, RG30 1JG operating from dealerships across the south of England. In this policy we are referred to as: we, us, or our.
We provide New and Used Car Sales, Servicing, Repairs, and Parts. We work with a number of third parties to deliver our products and services who are detailed within this policy.
If you would like to discuss any matter concerning your data, or a specific aspect of this policy, including the right to be forgotten, please email mydata@edenmotorgroup.com with your details and a member of our Eden customer care team will contact you.
What information do we hold about you and your vehicle and how do we collect it?
When you make an enquiry or transact with us, we may collect the following information:
How do we use the information we gather?
When you make an enquiry with us, we shall keep a record of your data for no longer than 90 days after the last point of contact. It is not until you transact with us that we will keep your data for legitimate interest purposes, and after you have informed us of your marketing preferences.
Where you have provided your consent, we may contact you periodically about our products and services which we feel are relevant to you. You may receive notification of relevant offers and promotions, showroom events, or consumer surveys, via Email, Phone, SMS, or Post. You can update your marketing preferences at any time by emailing mydata@edenmotorgroup.com. We may use your interaction with our website to identify your interests and to ensure our marketing messages are tailored to you.
To carry out our contract with you, and for our internal record keeping, we may process your information to complete the necessary paperwork related to your transaction. This may include warranty work or other after-sales obligations including the provision of breakdown and recovery services.
Where it is in your vital interests and part of our duty of care, we will inform you of safety and product recall notices, Service due dates and the date of your MOT expiry.
When we have a legal obligation, which may include assisting HMRC, the Police and the Driver and Vehicle Licensing Agency.
As part of our legitimate interest, we may process your information to:
Who we share your personal data with?
A third party who is unconnected to you, will be unable to access your data without your consent. However, we will share your data with the manufacturer and connected parties related to your order, e.g. vehicle manufacturers, finance companies, warranty providers and vehicle breakdown/servicing options; a link to each of their privacy policies can be found at the bottom of this policy. We will not sell, distribute, or lease your personal information to third parties without your permission, or unless we are required by law to do so.
How long do we keep your data?
If you have transacted with us, we will hold your personal data and the data relating to your purchase on file for 7 years from the date of contract. At time of purchase, you will be provided with the option to 'opt-in' or 'opt-out' of marketing communication. If you do not complete an order, we will hold your data where we may have a legal obligation to do so and will not contact you with marketing material.
Voice recordings of telephone calls shall be kept, for training and compliance purposes, for no longer than 1 year.
If you have requested that we do not send you marketing information we will always retain sufficient information to ensure that we comply with your request.
The only exception to the above time scales is if we are required by law to keep your data for a longer period.
Photography and Videography
We may capture photographs and video content at our premises or events for marketing purposes. This content could include images or footage of vehicles, facilities, or activities and may occasionally feature individuals. Such content may be used on our website, social media platforms, or other promotional materials.
If you do not wish to appear in any photos or videos, please inform a member of our team at the time.
Cookies
A cookie is a small text file which is placed onto your computer, or other electronic device, when you visit our website. We may place a number of cookies in your web browser to enable us to gather analytic data and to store your preferences. You can set your browser not to accept cookies to prevent us from collecting this data.
Data security
We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect through our database and our website.
Links to other websites
Our website may contain links to and from other websites which we do not own. We cannot accept responsibility for the way in which other websites process your personal data. You are recommended to check the privacy policy of each website before you submit any personal data to it.
Your rights
How to contact us
If you have any questions, comments or requests regarding this Privacy Policy, please feel free to contact us by writing to us at: Data Protection, Eden Motor Group, 38-40 Portman Road, Reading, Berkshire, RG30 1JG or emailing on mydata@edenmotorgroup.com
You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Links to our partners' privacy policies:
Established in 2008, we strive to create a better world of motoring and provide our customers with an unparalleled level of customer service.
Buy your next vehicle online today from the comfort of your own sofa.
Eden Automotive Ltd/Eden Motor Retail Ltd is a credit broker not a lender. We work with a number of carefully selected lenders who may be able to offer you finance for your purchase. The lender will pay us a commission for arranging finance for you, upon request we can disclose these details to you. The lender will require a credit check and conduct an affordability assessment before making any offer of finance to you. All finance is subject to status. Terms and conditions apply.
FCA number: 305868/471208.