Eden Motor Group is proud to announce that from 2nd February 2026, Mazda sales and aftersales services will be available at Eden Newbury on Faraday Road, marking an exciting new chapter for drivers across Newbury and the wider Thames Valley.

As part of this transition, Eden is acquiring the relevant assets from Motorlux, with the Mazda franchise transferring to Eden’s established Vauxhall site. The move has been carefully planned to ensure continuity for customers, providing a seamless handover and uninterrupted service for Mazda owners in the area.

Customers will be able to enjoy new and used Mazda vehicles, alongside Mazda servicing, maintenance, and genuine parts, all in a convenient and familiar local setting. This ensures Mazda drivers can continue to access trusted expertise, reliable aftersales support, and high-quality care close to home.

Safeguarding Local Jobs and Trusted Teams

A key priority throughout the process has been protecting local employment. All existing roles at the site have been safeguarded, with every team member offered the opportunity to continue their career with Eden. This means customers can continue to see familiar faces, benefit from long-standing local knowledge, and maintain the relationships they value — all central to Eden’s people-first approach and commitment to customer service.

Exciting Times Ahead for Mazda Customers

The announcement comes at a particularly exciting time for Mazda, as the brand accelerates its electrification strategy and prepares to launch three new models, giving customers even greater choice in efficient, innovative, and forward-thinking vehicles.

Eden’s Growing Presence in the Thames Valley

Eden Motor Group operates 20 sites across the South and South West, representing six major automotive brands. Within the Thames Valley alone, Eden now has seven locations, reinforcing its long-term investment in the region.

Newbury will become Eden’s fourth Mazda dealership, joining existing Mazda locations in Basingstoke, Reading, and Taunton. As a privately owned, family-run business, Eden combines the scale and buying power of a large dealer group with a personal, community-focused ethos — delivering strong value, local decision-making, and long-lasting customer relationships.

A Proven Commitment to Customer Satisfaction

Eden’s commitment to outstanding service is reflected in customer feedback at Eden Newbury. In 2025, the site received 222 Google reviews with an average rating of 4.8 stars, highlighting the team’s dedication to exceptional customer experiences.

Graeme Potts, CEO of Eden Motor Group, said:

“We’re delighted to be introducing Mazda to Newbury at such an important moment for the brand. Most importantly, this move secures local employment, retains experienced teams and reinforces our ongoing investment in the Thames Valley. We’d also like to thank Motorlux for their professionalism and support in facilitating a smooth transition.”

Visit Eden Newbury

Eden Newbury
Faraday Road
Newbury
RG14 2AD

We look forward to welcoming Mazda customers to Eden Newbury and continuing to deliver exceptional service, choice, and value to motorists across the region.