Article By Eden Motor Group

Charities and Communities Benefit From Eden Support

One of the South of England’s biggest car dealer groups, Eden Motor Group, is continuing to raise thousands for charity and support local communities, with over £30k raised in the past 12 months and similar ambitions for the rest of this year.

Following a big charity and community supporting 2021, it’s a key driver of Eden Motor Group owner and CEO Graeme Potts to maintain valuable support for good causes, something Eden is very passionate about.

Eden recently presented a cheque for £18,400 to MacMillan Cancer Support, raised from the group’s famous coffee mornings, which will take place again on September 30. This will be taking place at Eden dealerships in: Banbury, Basingstoke, Bicester, Bracknell, Branksome, Camberley, Christchurch, Exeter, Fareham, Fleet, High Wycombe, Honiton, Newton Abbot, Newbury, Oxford, Reading Vauxhall and Reading Hyundai, Stratford, Swindon, Taunton, Torbay Vauxhall and Torbay Hyundai, and Wokingham.

Eden colleagues were also heavily involved in a high-profile charity football match in aid of Sophie’s Journey, which raised £25k in support of children with cancer. Members of the Eden team were part of the “Sophie’s All-Stars” team, who fought to win the trophy again this year, challenging some Portsmouth Football Club legends such as Alan Knight, Todorov, and Linvoy Primus. Also joining the day was former Manchester United legend, Owen Hargreaves.

The group has also sponsored many local football teams within Eden’s local communities, such as Torbay Police FC Youth Team, and Okehampton Argyle Youth Under 9s.

“We know how important it is to provide these teams with a kit that they can play proudly in each week,” said Graeme Potts. “We are delighted to be able to support, and to have Eden on display on their shirts.”

Completed recently was the Beast of BEN – a motor industry challenge in which Eden Colleagues Mike Earle, Russell Catlow, Matt Gill, James Kurd, Stephen Belcher, Kevin Charlton, Matt Lowe, and Matt Strange battled it out in a gruelling challenge against other motor groups in aid of BEN – the motor industry charity that helps people in times of hardship. Eden raised just over their £10k target amount, with donations still welcome at

“Supporting local groups, causes, and charities is core to our values as a member of the community where our dealerships are based,” added Graeme Potts. “We’re very proud of our colleagues and customers who go the extra mile to support this.”

Eden also holds a number of VIP events each year where it gives prize money back to its customers. There has been one VIP Event winner already this year – Deborah Lord of Chilton, who bought a new Mazda 3 from Eden’s Basingstoke site, and received £10,000.

Eden Motor Group represents seven brands across 24 dealerships in Hampshire, Dorset, Surrey, Berkshire, Oxfordshire, Wiltshire, Buckinghamshire, Worcestershire, Somerset, Devon, and Warwickshire.