Why Eden Chevrolet?

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Our highly reputable Chevrolet dealership is well established in the Branksome, Dorset area and is held in high esteem by long-standing and loyal customers. It is also the only Chevrolet dealership in the immediate area. As with our Reading dealership many colleagues at the Branksome site are long serving and highly experienced.

Eden Branksome is one of General Motors flagship sites and is known across Europe as a ‘Brand Centre’ and plays host to both the Vauxhall and Chevrolet General Motors brands – along with being a SAAB parts distributor and service centre. The showroom is spacious, airy and very modern – completely in keeping with the relaxed feel of the area.


Having operated as a Vauxhall dealership for over 40 years, our Chevrolet dealership in Reading was awarded the Chevrolet franchise in 2008 and the brand is now available from the Portman Road retail centre.

Although Chevrolet is very much considered an all-American brand, it has a strong European heritage. The Chevrolet brand was founded in 1911 by Louis Chevrolet, a European engineer, and Billy Durant, an American who later established General Motors. From 1924 to 1965, almost 250,000 Chevrolet cars were manufactured at plants in Copenhagen, Stockholm, Antwerp, Biel, Warsaw, and Berlin - for European customers.

Today, Chevrolet can be found in over 70 countries with over 4 million sold in 2005. Chevrolet stands for proven technology, quality, and reliability, expressive styling as well as outstanding value for money. Tailored to European needs, today's new Chevrolet range continues to grow in popularity.