£10k winners benefit from dealer group’s determination to give back to community

One of the UK’s biggest and fastest growing dealer groups has rewarded some of its loyal customers with a £10,000 surprise after they were chosen at random from a list of people who had bought a new or used car in its September VIP event.

Dorset-based Gerald Swallow bought a three-year old Vauxhall Astra from Eden Motor Group during the event, but got a lot more than he’d bargained for when he and his wife went to collect their new car, only to be presented with a £10,000 cheque by General Manager, Robin Fielder and Sales Executive, Mike Stone.

The incentive is just one of several community-led initiatives led by Eden, which places family values and community mindedness as much at the heart of its businesses as it does in the towns where it operates.

Eden’s Chief Executive, Graeme Potts, said: “We take a great amount of pleasure in thanking and rewarding our customers for their business and are thrilled to have been able to present Mr and Mrs Swallow with their £10,000 prize, which they were absolutely bowled over by. We do this every year as way of not only engaging with our customers during our VIP weekends, but also out of a desire to give something back to the communities that support our business.”

Mr and Mrs Swallow are keen travellers and plan to spend their prize money on a cruise – something they haven’t been able to do recently due to Covid-19 restrictions.

Eden currently has 31 sites in the UK covering the West and South of England, from Warwickshire through to Devon. It represents seven car brands: Vauxhall, Hyundai, Mazda, Peugeot, MG, Fiat and Suzuki as well as it’s Approved used network and Prestige car showroom in Fleet.

The family run business has given over £30,000 back to its customers in competitions and promotions this year and is also well-known for looking after its colleagues via internal incentives and an ‘Eden Family’ business culture. The company is currently recruiting in support of its recent growth and addition of new dealerships, introducing further perks for joining the Eden Family, such as Perk Box, which is in addition to birthdays off, turkeys at Christmas and Easter eggs at Easter, all paid for by senior management. All Eden sites are also closed on Sundays, as the company places great value on it being a day of rest.

Buyers can still order a new car on a 24/7 basis, though, with the Eden ecommerce website in full operation, complete with a 'reserve online’ function around the clock.


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